Case Studies: make your brand stand out
When you share your brand stories, you create connection and demonstrate value.
There’s no better way to do this than by leveraging your client’s voice to engage, build trust and sell.
How? Through a compelling case study.
A case study - also called a customer success story - is arguably your most powerful marketing asset. It essentially provides proof for your business.
Studies have even shown that more than 70% of B2B buyers cite testimonials and case studies as the most influential types of content. Case studies are powerful tools to drive conversions, increase sales and even recruit employees.
My background in journalism gives me the tools and experience needed to uncover compelling narratives for your brand.
And hey – you don’t want just anyone representing your brand and your business, do you? I conduct all communication and interviews with a high level of professionalism and reliability.
I’ve written case studies for a variety of industries, including financial services, construction, ecommerce/SaaS, hospitality and marketing.
How It Works
You identify a customer contact who can demonstrate the value of your brand.
I develop a questionnaire that focuses on the overarching customer story, including problems and solutions, benefits and specific stories/examples.
After scheduling an ideal time to talk, I guide the customer contact through a conversation that covers their experience with your brand.
I develop a draft of the case study and share with you via Google docs for one round of reviews and any additional input. (Optional: I can also send draft to customer contact for review and approval.)
Final completed draft is turned over to you. (If you need your case study designed, I can make that happen with my network of graphic designers.)
“Courtney knows what questions to ask our clients to elicit thoughtful responses. One case study she wrote was so good, it made me cry!”
— O’Shea Builders
Let’s Get Started
I have a couple of openings each month for case studies, which typically fill quickly. Get in touch today to get on my schedule.
Rate information is below.
Case study options
One case study written from a detailed brief/outline: includes content that covers your client story, challenges, solutions and results. Starts at $750
One case study with a client interview conducted by me: includes content that covers your client story, challenges, solutions and results. Starts at $950
Case study packages
Case study + promo: includes one 2-page case study, copy for a landing page where the case study will live, and copy for an email and social media posts (Facebook and LinkedIn) to promote your case study. Starts at $950
Case study retainer: for when you need monthly case studies. Starts at $800. Please contact me to discuss.
